Pure Food alternatives to adulterated rubbish

January 31, 2013 5:09 pm Published by Leave your thoughts

Were you shocked by the horsemeat-in-burgers scandal? Or only shocked that so many other people were shocked?! Had you already, perhaps, suspected that there were ingredients even worse than horsemeat in those burgers….?

You wouldn’t be alone! Most of our customers have a number of pretty shrewd suspicions relating to big, cheap, commercial brands – and their labels. (The sort of things you’re allowed to list as ‘seasoning’, for example, in meat products, are things many of us would be utterly horrified to put in our mouths.) And how about mechanically recovered meat, anyone? The carcasses of the most poorly bred animals, forced at pressure through giant sieves? Mixed with vaguely edible other bits of skin, rind and so on? Maybe not!

Next to our shop in Cotesbach is a fantastic organic butcher’s. Jason sells a great range of organic beef, pork, lamb, chicken and goose, and makes his own sausages and burgers too. The prices are slightly higher than those for traditional butcher’s (and, let’s face it, a lot higher than for horsemeat-value-burgers) – but not half as high as you might think. Why not browse his website, if you’re anywhere near us, and check it out?

And, or course, we can pretty confidently say that none of our own products are contaminated with horsemeat, or anything else you might not be expecting! We specialise in natural food, and organic food – where you know the provenance of everything, and where only natural ingredients are used, with these ingredients used honestly, and honestly listed. We don’t deal with heavily industrialised processes, and don’t work to commercial imperatives that mean that corners have to be cut.

Take our stance on organic almonds, for example. We source our organic almonds from Spain now, rather than the US, as we did in the past. This is because the US authorities began to insist that all their almonds were pasteurised – in many cases, by propylene oxide (PPI) treatment. The EU, however, considers PPO a ‘probable carcinogen’, with many harmful side-effects. In addition, we had become uneasy about the highly intensive methods of cultivating almonds in California, and the necessity for shipping vast quantities of bees from across the US to pollinate the crop. We didn’t feel that any of these processes should be supported – so for the time being, have stopped taking organic almonds from this source. (And, of course, our Spanish organic almonds remain just as delicious as they ever were…)

So when you want to be sure that you know what you’re putting in your mouth, on your table, and in your cakes and lunchboxes, turn to Naturally Good Food. And to Jason, if you pop by this way.

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This post was written by Sue

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