Veganuary – here we go!

January 6, 2020 7:27 am Published by Leave your thoughts

You’ve probably heard of ‘Veganuary’: it’s the renaming of the month of January by a non-profit organization that aims to get people to ‘go vegan’ for the month of January (and, if possible, beyond). It wants to take the hard work out of going vegan – and asks its participants to sign up to a ‘structured one-month pledge’, providing them with meal plans, starter kits, eating out advice and more. You can find out all about it here – and can sign up here

You won’t be alone – about a quarter of a million other people signed up in 2019 (and that was an increase of 49% on 2018). Can Veganuary smash that record this year?

Smashing the record

It seems highly likely. Veganism has possibly never been so prominent in this country – and 2019 was the year that really pushed it into the spotlight. In 2019, everyone was vegan, or knew a vegan, or had an opinion on veganism. Even that bastion of processed sausage meat, Greggs, transformed its famous roll into a vegan version (and by Christmastime, politicians were still talking about it). Pizza Hut stuck jackfruit on top of a pizza instead of chicken. Extinction Rebellion served all its protestors vegan food. And even perfectly mainstream schools and nurseries began to contemplate all-vegan menus.

It was a year that saw the coming together of several different ‘strands’ of the movement. Take a look at Veganuary’s own statistics from 2019: 46% of people went vegan (at least for one month) for health reasons, while 34% did so because of concerns about animal welfare. A further 12% tried veganism because of worries about the environment.

This division might have seemed surprising a decade or so ago, when veganism was firmly to do with animal welfare, with any other benefits, such as for health or the environment, simply positive by-products. Over the years, things have gradually changed. A lot of vegans are taking a fairly pragmatic view: so long as people get on board with veganism, they don’t much care what the driver behind that is. They’re perfectly happy to welcome all-comers and to promote all the positive aspects of veganism. As far as they’re concerned, it does, after all, have the same end-result – and those who become vegan for health or environmental reasons may well gradually become more averse to animal suffering anyway.

Animals, Environment, Health, Food

If you want to find out more about veganism, you can’t do better than check out the blogs on the Veganuary website, which are divided up into four categories: Animals, Environment, Health and Food.

Want to find out about the personalities of prawns – or the follies of foie gras? Check these blogs out.

Interested in issues of drought and meat production – or the fishing industry and ocean health? Find out about that here.

Concerned about getting enough iron, or protein, or other elements in a vegan diet? There’s advice here.

The Food blogs contain advice and information on all things to do with vegan foodstuffs. Take a look at this article about a plant-based cheesemonger – or this one, on how to ‘cook vegan’ for children.

NGF and veganism


Naturally Good Food has been supporting vegans (of all persuasions) for decades. We make it easy to find the ingredients you need – specializing in organic, unrefined and wholefood options. Here’s what we’ve got that’s likely to be of particular interest to vegans:

What’s new for Veganuary 2020?

Over the course of 2019, questions about meat-eating and climate change moved firmly centre-stage. When we talked about the environment, concerns about what we put in our mouths ended up being as big a deal as how we chose to travel or to heat our homes.

Perhaps because of that, Veganuary 2020 is focusing heavily on issues of sustainability, climate change and environmental matters. While last year’s campaign concentrated on animal welfare, this year, it’s the environment that’s top of the bill.

Quarter of a million people can’t be wrong?

This year, Veganuary wants to get under your skin. It’s asking you to ‘align your actions with your values’ and to act on what ‘deep down, you knew all along’. Are you planning to have a go?

Perhaps the best thing about Veganuary, in the cold and dismal days after Christmas, is that it presents you with the opportunity to try something out with other people, in a community that’s helpful, supportive and fun. There’s no intimidation, no guilt-tripping – just a celebration of a different way of eating.

Find out all about it here – and check out our Vegan range here.

Naturally Good Reads v2

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This post was written by Yzanne

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